Brand Position | Digital transformation | Marketing
Eatopia was launched with the sole purpose to launch No- Nonsense food that helps people trust the food that they consume. Eatopia brings you round-the-clock, healthy, nutritious and mind-blowing meals and snack varieties that will support your busy lifestyle while helping you eat cleaner.
Over the last three years, we’ve worked as strategic partners with the founder Jacob George and Eatopia team to create cult fans for the brand.
From helping them launch new product ranges across categories to making strategies to grow, we worked together to build a strong brand presence to take their brand philosophy of " NO EVIL AT ALL " across various communications.
Purpose Led Brand :
At Eatopia, they refused to lie to you about food. They believe in producing real food using transparent ingredients. No evil in a single morsel. Flavor bombs made in the finest utopian dreams. Their ingredient list has only what it says and nothing else.
NO EVIL Experience
We worked in close collaboration with the founder to take the brand philosophy across all Brand communications
The visual language of the brand grew into a cult fan following and people have started seeing the brand as iconic brand disrupting the food industry.
Exclusive Content Experience
From Honey jams to Fruit minis, snacks to Nut pops, every photoshoot focused on collection of simply nutritious foods designed to refresh, fuel and satisfy freely.
We helped Eatopia reach the target audience by roping in multiple influencers using multiple campaigns purely focused on overall well being of the person.