Product Tech - Digital Agency

We use science and experience to make food better !

CONCEPT TO LAUNCH

We help in creating groundbreaking food products that cater to the ever-evolving tastes and preferences of today’s consumers. From concept to product development to marketing strategies we help to translate your vision into a thriving product on shelf.

From Jams to cookies , teas to juice mixes, vegan butter to ready to eat gravies, we help the brands deliver innovative market-ready products.

The team is made up of visionary food enthusiasts , experienced techno-business consultants, Strategic and Growth Marketing experts with a common passion to assist D2C companies.

Our Food Technologists are an alumni of the renowned food institute CSIR-CFTRI, Mysore.They have a rich and varied experience working with FMCG giants like ITC Limited, Marico and have been the brains behind launching extremely vissionaire projects like Sunfeast Yippee noodles, Aashirvaad atta, Bingo snacks, ITC Masterchef range products, ITC Aashirvaad Spices and many more.

TEAM

Crafting innovative foods FOR THOSE MAKING DISRUPTIVE BRANDS

Market Research And Consumer Insights

Our team conducts thorough market research on industry trends to help clients make data-driven decisions. The research helps with actionable insights that help with product development, marketing, and branding strategies.
Formulation & New product development

Our team of food technologists and scientists can help fine-tune your existing formulations and formulate new products to enhance taste, texture, shelf life, and nutritional profiles.
Nutrition & Regulatory

We set up stringent food safety management systems to make your product market-ready with zero defect, hazard and compliance issues .Our nutrition services include recipe analysis, nutrient profiling, and labeling compliance.
Packaging & Techno - Economic Feasibility

We help in assessing financial viability of the products. Our experts analyze the cost of production, supply chain, marketing, and distribution to determine the optimal pricing strategy for our clients' food products.We also help identify the most suitable packaging options.
Complete Tech Transfer, Scale up & Third Party Solutions

Our team can help a complete technology transfer - right from providing the recipe, to scaling up, process support, shelf life studies and quality systems to enable the product for regulatory clearance (FSSAI).