Product Launch | Influencer Marketing
The Challenge :
Eatopia, a no evil at all philosophy brand that makes healthy snacks wanted to plan the launch of their product. They wanted an ROAS driven campaign that will have offline & online activities.
The Goals :
– Create buzz for their new snacking product which contains 80% of oats
– To promote the thought that oats can be used as a quick ready to eat snack & doesn’t have to be limited to being a ‘boring ingredient’
The Solution :
We took to the streets of India to capture the exact reaction and feedback for the product. We wanted the people PAN India to taste it & be the advocate of the brand. ‘PEOPLE’ will be the face of the brand.
We had creators take to the streets of different cities & recorded the tasting done by people of all ages. We attested that it’s the #GOATOfAllSnacks at the launch of the product. We also made top creators try different oat snacks, compare the taste & percentage of oats in them & they too declared their snack as #GOATofAllSnacks
The Outcome :
It got the claim that people of India have declared it as #GOATOfAllSnacks
The ‘80%’ of oats + taste was registered & they got a boost in sales after the launch
Total estimated reach
Total engagement generated