Background:
Client required a cost-effective product, we developed (1 kg pouch for Rs.75/-) low-fat eggless mayonnaise for the HoReCa segment. Benchmark was Veeba (Institutional pack) and Cremica.
Our Approach & Solution:
Development of formulation with competitive pricing to compete with well-known brands in the market.
Raw material sourcing and vendor development.
Optimized process parameters and designed all standard operating procedures.
Sensory evaluation with a target group using methods like blind tasting and consumer preference tests to understand product acceptability.
