Website Redesign | Digital transformation | Marketing
The Infused Kettle is the brainchild of a coffee lover turned tea aficionado.
Shalini wanted to bring international tea drinking experience to India.The blends are made with natural flowers, fruits and have a distinctive taste for each blend.
She wanted us to help create a brand and messaging that were sophisticated, serene, and healthy.
When TIK approached us, their website didn't do the justice to the premium products they were offering.
We helped the brand get a very premium looking feel by making them a full-fledged ecommerce website.
Exclusive Content Experience
The teas of TIK are colourful , playful , exotic and has a taste of freshness in them.
Special attention was given to make sure that teas should not look boring. A colourful vibe moodboard was created for the brand. Each content was planned on 3 factors: Make the teas look soothing, inspiring and rejuvenating.
A campaign was planned with Lifestyle, Fitness, Travel content creators to bring the tea drinking experience to the customers. Teas are not always bitter and black and we made sure the same was communicated through the content.