#BreakupWithToxicRelationship
The Challenge :
Eatopia, a No- Evil- at-all food company, came to us to do something creative to plan the launch of their new product – Fruit Minis.
The Goals :
– Create a buzz around the launch in a fun and quirky way
– Get more and more people to convince to buy the product
The Solution :
People often have a ‘toxic relationship ‘ with their food. We need to break up with this relationship & enter a healthy relationship.
Because everyone is always very invested in people ‘ s personal life, we made the creators put a cryptic story that they have a relationship update awaiting for everyone. They started the video by mentioning they are in a ‘toxic relationship ‘ making people more interested to see what the creators were talking about. They then showed that they were talking about breaking up with Toxic Food relationship and were now entering a healthy relationship with the Fruit Minis
The Execution:
Over 7 Macro Content Creators and over 150 Nano influencers became the part of this campaign to spread the ultimate noise
The Outcome :
- The whole campaign created an enormous organic buzz for the brand and their products, and led to 45% of User Generated Content.
- Reached over 1 million people on the internet through our distribution
- This activity led to an increase in website visits and orders for the brand.