Digital Agency

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Eatopia – Healthy Snacks


The Challenge :

Eatopia, a no evil at all philosophy brand that makes healthy snacks wanted to plan the launch of their product. They wanted an ROAS driven campaign that will have offline & online activities.

The Goals :

– Create buzz for their new snacking product which contains 80% of oats

– To promote the thought that oats can be used as a quick ready to eat snack & doesn’t have to be limited to being a ‘boring ingredient’

The Solution :

Our thought was to get actual reviews of the people tasting the product. We wanted the people PAN India to taste it & be the advocate of the brand. ‘PEOPLE’ will be the face of the brand.

The Execution:

We had creators take to the streets of different cities & recorded the tasting done by people of all ages. We attested that it’s the #GOATOfAllSnacks at the launch of the product. We also made top creators try different oat snacks, compare the taste & percentage of oats in them & they too declared their snack as #GOATofAllSnacks

The Outcome :

  • It got the claim that people of India have declared it as #GOATOfAllSnacks
  • The ‘80%’ of oats + taste was registered & they got a boost in sales after the launch
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