The Challenge :
Femisafe is a feminine hygiene brand. For the promotional ads, they lacked content that would hook the audience to stop, stare & click on the website link. We helped them with content creation with influencers to create converting ad content.
The Goals :
– Creative ad videos that educate & leads to website visit
– To increase website traffic & ROAS
The Solution :
We understood the need for giving multiple faces to the brand. The brand needed people who have tried, tested & accepted their product in their daily lifestyle. Only then, would the audience be convinced & wish to try the products.
We had multiple beauty & lifestyle female content creators shoot very catchy & educating content. Each influencer would only talk about 1 product & everybody would talk about different products & which problem of theirs it solved. The brand then ran ads using the same content.
The Outcome :
- A problem solving communication went out from the brand’s side that would target many women & help them relate to the problem & opt for Femisafe as it’s solution
- Original content that helped with increased website traffic & sales