The Challenge :
Hamleys India had organized a nerf fest at their stores. They wanted majority people’s attendance for the event, for the same, we needed to create buzz.
The Goals :
– More visit to the Hamleys stores for the nerf fest
– Create buzz & excitement for the event
The Solution :
We took the influencer coordination for the brand. We liaised with the influencer of the mom community to reach more parents & in turn get them to visit their nearest Hamley store for the nerf fest.
The mom influencer was invited with her kid to visit the store & enjoy the fest with her kid. They had to post a video of their experience with the hashtag of the campaign & promote it.
The Outcome :
- Awareness of the fest & what to expect at the same was spread to the fellow parents
- Increased store visits by potential customers